Class Overview In this class, Bob Latigona teaches real estate agents how to turn prospecting from something they mean to do into something they actually do every week. Agents will learn how to schedule, protect, and work one focused 60-minute Prospecting Power Hour that creates real estate conversations through warm outreach, follow-up, referral partner check-ins, social media engagement, handwritten notes, market updates, and CRM tracking. This class brings the full Summer of Prospecting system together into one repeatable weekly habit so agents can stop relying on motivation and start building consistency, confidence, and pipeline momentum.
What You Will Learn
- Why prospecting works best when it becomes a scheduled weekly habit
- How to structure one focused 60-minute Prospecting Power Hour
- What counts as real prospecting activity and what is only preparation or busy work
- How to prepare your contact list before the Power Hour begins
- How to use warm contacts, past clients, referral partners, active leads, and social media contacts during the hour
- How to use scripts, calls, texts, emails, social messages, and handwritten notes appropriately
- How to track conversations, follow-ups, communication preferences, and next steps in your CRM
Class Recording Watch the full Chapter 11 training session below. This class explains how to create and follow a Weekly Prospecting Power Hour so agents can stay consistent with relationship-based prospecting. Agents will learn how to schedule one protected hour each week, prepare a contact list, work through a simple 60-minute structure, use scripts, follow up with warm contacts, engage intentionally on social media, identify handwritten note opportunities, and track every appropriate touch in the CRM.
Class Resources Use the resources below to review the class, complete the workbook, and put the training into action. Download Chapter 11 Workbook
Action Steps Complete these steps after watching the class:
- Choose one day and time for your Weekly Prospecting Power Hour and add it to your calendar as a recurring appointment.
- Prepare your contact list before the hour begins, including past clients, SOI contacts, active leads, referral partners, social media contacts, and one person who deserves a handwritten note.
- Open your CRM, silence distractions, close unnecessary tabs, and protect the full 60 minutes.
- Follow the Power Hour structure: set up, warm outreach, active follow-up, referral partner check-ins, social media engagement, and CRM logging.
- Use the scripts from the class so you are not trying to figure out what to say during the hour.
- Contact people only through appropriate and permitted methods based on the relationship, communication preference, and reason for outreach.
- Track every call, text, email, direct message, conversation, resource sent, follow-up, and next step in your CRM.
- Choose one accountability partner or group and report your weekly activity, conversations, wins, and next steps.
- Repeat the Power Hour once a week for four straight weeks.
- Review your results after each Power Hour and adjust your list, scripts, timing, and follow-up plan for the next session.
Action Steps
Back to Chapter 10 Back to Summer of Prospecting Go to Chapter 12